Fall 2022,Section 001, by Yanyue Yuan

IMBX-SHU 108 Experience Studio

Friday 1.15-4.15 p.m. (Second 7 weeks, Nov 4th-Dec 16th)

Course Project
During this seven week course, students will be using frameworks and techniques of participatory experienced design to help design a holistic brand identity for MOViE MOViE and Kubrick Bookstore, help them to grow their customer base and create unique customer experiences that differentiate MOViE MOViE from other cinemas (and ensure greater value for money for their customers).

Project Collaborator and Main Field trip Site: MOViE MOViE & Kubrick Bookstore, Qiantan Taikooli

*About MOViE MOViE

MOViE MOViE is the first art-house style cinema in mainland China opened by Broadway Theatre Company Limited. The cinema hopes to nurture new audiences who are interested in arthouse films and film-related culture.

The cinema opened in 2021 at Qiantan Taikooli.

Apart from daily screening, MOViE MOViE (and the adjacent Kubrick Bookstore) organizes film exhibitions, post screening talks and other cultural events.

MOViE MOViE has five screening rooms (including one iMAX room).

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