Eliot Gattegno recently wrote for AlleyWatch, the largest organization focused on New York's entrepreneurial ecosystem, on the importance of sensitivity to achieve creative solutions.

TechCrunch, a leading technology media platform, recently published Eliot Gattegno's opinion piece on creativity and the sometimes forgotten uncreative work behind it..

Dan Cohen, creative director at Publicis, taught a workshop on how to take one’s creative idea or object and tell an effective story about it to the world at large.

Yiying Lu, creative director at 500 Startups and winner of Shorty Award for Design, conducted workshops on understanding and creating in the new world of emojis and other forms of visual communication.

 Students enrolled in PCI courses got a chance to observe best practices of how athletes achieve high levels of performance though coaching and apply those to mentoring relationships and business.

Ten NYU Shanghai students used the “design sprint” approach to build and test a working prototype of an app designed to support the lives of local senior citizens.

Students PCI NYU Shanghai initiated an education project aimed at helping teach young migrant children.

NYU Shanghai students participated in a hackathon to develop tools to help left-behind children and their parents stay connected.

More than twenty NYU Shanghai students attended this two-day innovation event, at which PCI's Adam Brandenburger, Eliot Gattegno, and Christian Grewell presented.