• What's brewing?


    The Program on Creativity + Innovation empowers students. At PCI, we aim to help students unleash their thinking and set loose untapped creative potential. There's been a lot going on this semester. Check out course offerings, recent events, and brewing ideas at NYU Shanghai PCI!





  • Courses

    What our students learn



    Spring 2017 / Summer 2017


    Shenzhen Style

    Spring 2017



    Spring 2017

    The Minimum Viable


    Spring 2017



    Spring 2017

    Innovation in/of

    Daily Spaces

    Spring 2017



    Summer 2017, in Abu Dhabi


    Mixed Reality

    Spring 2017

    The Design


    J-Term 2017

  • Recently


    Yiying Lu shares her journey from Shanghai through Australia to Silicon Valley. Watch how she navigated her artistic career and became a globally leading graphic designer.


    Click below to hear more from our amazing guests!



  • Ideas

    Worth Spreading

    June 2017

    NYU Shanghai students in Abu Dhabi, through an intensive four-week summer course taught by Christian Grewell, innovate solutions for distinguished airline service Etihad Cargo.

    May 2017

    Eliot Gattegno recently wrote for AlleyWatch, the largest organization focused on New York's entrepreneurial ecosystem, on the importance of sensitivity to achieve creative solutions.

    May 2017

    TechCrunch, a leading technology media platform, recently published Eliot Gattegno's opinion piece on creativity and the sometimes forgotten uncreative work behind it..

    April 2017

    Dan Cohen, creative director at Publicis, taught a workshop on how to take one’s creative idea or object and tell an effective story about it to the world at large.

    March 2017

    Yiying Lu, creative director at 500 Startups and winner of Shorty Award for Design, conducted workshops on understanding and creating in the new world of emojis and other forms of visual communication.

    February 2017

     Students enrolled in PCI courses got a chance to observe best practices of how athletes achieve high levels of performance though coaching and apply those to mentoring relationships and business.

    January 2017

    Ten NYU Shanghai students used the “design sprint” approach to build and test a working prototype of an app designed to support the lives of local senior citizens.

    December 2016

    Students PCI NYU Shanghai initiated an education project aimed at helping teach young migrant children.

    June 2016

    NYU Shanghai students participated in a hackathon to develop tools to help left-behind children and their parents stay connected.

    October 2016

    More than twenty NYU Shanghai students attended this two-day innovation event, at which PCI's Adam Brandenburger, Eliot Gattegno, and Christian Grewell presented.

  • Profiles

    Behind PCI

    Faculty Director

    Associate Professor

    Assistant Professor

    Visual Communication Workshops

    Advertising Workshops

  • Contact

    Send us love