The Program on Creativity and Innovation





    @NYU Shanghai


  • What's brewing?


    The Program on Creativity + Innovation empowers students. At PCI, we aim to help students unleash their thinking and set loose untapped creative potential. There's been a lot going on this semester. Check out course offerings, recent events, and brewing ideas at PCI, NYU Shanghai!





  • Headline News

    WeWork launched its Global Initiative Creator Awards in China towards nurturing innovation and creativity in the local community, and PCI is proud to be one of the partners. "We have made a big commitment to giving our students the opportunity to encounter and explore the worlds of creativity and innovation, and so partnering with WeWork aligns with our core mission," says Adam Brandenburger, faculty director of PCI. "We know the importance of the creative mindset in the local startup ecosystem and we are honored to partner with the WeWork Creator Awards which dramatically help entrepreneurs transform dreams into reality."

    Headline News

    Faculty and students from NYU Shanghai's Program on Creativity and Innovation (PCI) recently took part in the 2017 Global Cre8 Summit in Shenzhen. The weekend event, co-organized by the Longgang Government and Tian‘an Cyber Park, attracted scientists, entrepreneurs, students and tech enthusiasts from around the world, to address the challenge of an "innovative and entrepreneurial relationship with the future."

  • Future Hardward Project Now Open for Application

    Growing from a collection of fishing villages of 30,000 people in 1978 to a global industrial powerhouse of over 12 million people in 2018, Shenzhen is one of the biggest stories within the rise of China over the past forty years. Today, Shenzhen is estimated to produce approximately 90 percent of the world’s electronics. Its vast hardware ecosystem includes big players such as phone maker Huawei and leading drone maker DJI, and a myriad of agile manufacturers and hardware startups. The city is often referred to as the Silicon Valley of Hardware.


    The Future Hardware Project is a one-month (June 1 to June 30) intensive investigation into the story of Shenzhen and the future of hardware, from inception to end-product, as this future is being written there. Basecamp for the Future Hardware Project will be at HAX, the leading hardware accelerator located in central Shenzhen.


    PCI plans to select up to 5 students for the project together with our leading faculties Christian Grewell. Adam Brandenburger, and Rodolfo Cossovich. Need-based scholarship would be offered to qualified candidates. The deadline for application is May 18, 2018.


    Click below to learn more about the Future Hardware Project and apply!

    Creative Workshop: Beyond the Big Idea

    The advertising industry has always been about ideas. For many years, the wackiest ideas were considered the biggest and the best. Today data and technology is challenging the definition of successful advertising. Beyond the Big Idea explores an evolving industry and its attempt to balance creativity, data, and technology. Real world examples will be used to demonstrate how brands communicate in both traditional and new channels, the obstacles that confront brands in an ever-changing media landscape, and how brilliant insights are key to developing results driven advertising.


    Click below to learn more about our events and register!

    MegaCities ShortDocs Film Festival Calls for Your Participation

    Our university believes that you may be interested in the different issues humanity now faces in Megacities as you live in one of them: Shanghai. Your short documentary film could make a difference!

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  • Program on Creativity + Innovation

    NYU Shanghai