The Program on Creativity and Innovation


    @NYU Shanghai

  • What's brewing?


    The Program on Creativity + Innovation empowers students. At PCI, we aim to help students unleash their thinking and set loose untapped creative potential. There's been a lot going on this semester. Check out course offerings, recent events, and brewing ideas at PCI, NYU Shanghai!





  • Headline News

    Speaking at the opening of Global Cre8 Summit on December 2, alongside Trevor Hawkins, former director of the Human Genome Project, and bestselling author Kevin Kelly, founding executive editor of Wired magazine, Prof. Adam Brandenburger, Director of PCI, highlighted the importance of adding creativity to business strategy. “To stand out from competitors, you have to be different, and to be different you have to think differently, which is the essence of creativity,” he said.

    Headline News

    Faculty and students from NYU Shanghai's Program on Creativity and Innovation (PCI) recently took part in the 2017 Global Cre8 Summit in Shenzhen. The weekend event, co-organized by the Longgang Government and Tian‘an Cyber Park, attracted scientists, entrepreneurs, students and tech enthusiasts from around the world, to address the challenge of an "innovative and entrepreneurial relationship with the future."

  • Upcoming Events

    Pauline Jennings, a contemporary dancer and choreographer, will give a workshop on November 2nd, from 5:00pm to 6:30pm at Room 808, in which we will work toward understanding and developing our individual artistic voices, as well as, our role in collaborative groups. Participants are guided through a series of games and exercises to assist in developing a shared language for artistic creation across disciplines.


    Click below to learn more about our events and register!

    Upcoming Events


    Mr. Blachman is a seasoned entrepreneur in the hi-tech and financial services sectors. He has over 20 years of rich experience in business development and finance for technology firms in China and around the world. He will be the keynote speaker for Green Innovation Conversation.


    Click below to learn more about our events and register!

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  • Program on Creativity + Innovation

    NYU Shanghai